Revenue · 3 of 7 services
Growth strategy and proforma
The plan a lender or board will read.

Financial model · Market view · Written for a lender or board
What you receive.
A plan built on category growth rates does not survive a lender’s second question. A plan built on your referral sources, your realized rate per test and your staffing does. The difference is visible in the first ten minutes of the meeting.
- A five-year financial model with volume, price, staffing and capital as visible inputs
- A market view built on payer mix and referral sources, not category forecasts
- A break-even analysis at the test and the platform level
- A staffing plan tied to volume, with the CLIA roles named
- A capital plan separating instruments, space and working capital
- A written plan document a lender or board will read without a translator
What the model answers
The questions a lender asks.
Volume
Where it comes from, and how fast it ramps.
Price
Realized rate per test, not list price.
Cost per test
Reagent, labor, quality control, repeats.
Staffing
Headcount by shift and by credential.
Capital
Instruments, buildout, working capital.
Break-even
The month it turns, and what has to be true.
The engagement
Assumptions agreed first, then built, challenged and written up.
Inputs and assumptions
Weeks 1 to 2
Model build
Weeks 3 to 4
Review and revision
Week 5
Final plan document
Week 6
Before you engage
Price: fixed fee, by scope of the model.
Lead: a named partner, in your proposal.
How it starts: a 20-minute call, then a written scope and fee before any work begins.
Questions
Do you write the whole business plan?
We write the sections that stand on numbers and operations. If you want the full document, say so at the scope call.
Will you present it to our lender?
Yes, when the engagement includes it.
Whose assumptions are they?
Yours. We challenge them, document them, and show what breaks the model when they are wrong.
Cited on this page
- 42 CFR Part 414 Subpart G, clinical laboratory fee schedule (ecfr.gov)
- 42 CFR Part 493 Subpart M, personnel requirements (ecfr.gov)
Citations link to the official text. Nothing here replaces the current checklist issued by your accrediting body, and we read that checklist with you rather than in place of you.
A plan that holds up to questions.
Twenty minutes, then a written scope. Nothing starts until you sign it.