Revenue · 4 of 7 services
Hospital outreach
An outreach program on fees you keep.
Program design · Courier and IT · Fees you keep
What you receive.
Outreach fails on operations, not on strategy. Couriers, cut-off times, result delivery and client service decide whether a physician sends the second specimen. The compliance review decides whether the program is one you can defend.
- An outreach opportunity assessment for your service area
- A program design covering courier, supplies, IT and client service
- A pricing strategy: client-bill or direct-bill by client type, with direct-to-consumer pricing where it applies
- A connectivity plan: direct LIS-to-EHR interfaces where the practice can support them, portal options where it cannot
- A compliance review of client arrangements before they are offered
- A launch plan with staffing, cost and the first-year volume path
What the program needs
Outreach is an operation, not a price list.
Client service
Who answers when a result is late.
Courier and logistics
Routes, cut-off times, specimen integrity.
Connectivity
Direct to the practice EHR through your LIS, or through a portal that sits outside both. Vendor-agnostic, either way.
Billing
Client bill, patient bill, payer bill, kept straight.
Compliance
Arrangements with referral sources, reviewed first.
Pricing strategy
Client-bill or direct-bill, what each does to margin, and where direct-to-consumer pricing fits.
The engagement
Assess the opportunity, design the program, review it, then launch.
Opportunity assessment
Weeks 1 to 3
Program design
Weeks 4 to 6
Compliance review
Week 7
Launch plan
Week 8
Before you engage
Price: fixed fee, by program scope.
Lead: a named partner, in your proposal.
How it starts: a 20-minute call, then a written scope and fee before any work begins.
Questions
Is outreach still worth it?
It depends on your fixed cost base and your payer mix. The assessment answers it for your laboratory rather than in general.
What are the compliance risks?
Arrangements with referring physicians are the hard part. Discounts, supplies, equipment placement and staffing all sit inside federal law, and every one gets counsel review before it is offered.
Do you do the selling?
No. We design the program and prepare the people who will.
Cited on this page
- 42 USC 1320a-7b(b), anti-kickback statute (uscode.house.gov)
- 42 CFR 411.350 to 411.389, physician self-referral (ecfr.gov)
Citations link to the official text. Nothing here replaces the current checklist issued by your accrediting body, and we read that checklist with you rather than in place of you.
Build outreach on a real model.
Twenty minutes, then a written scope. Nothing starts until you sign it.